• To put the client’s interests ahead of Sixfootfour's interests

• To adhere to the highest standards of truthfulness, integrity and trustworthiness

• To maintain an independent position, being ready to differ with client executives and to tell them the truth as we see it, even though that may adversely affect our income or endanger the continuance of the relationship

• To provide only services for which Sixfoot4 is competent and that provide full value to our clients

• To minimise the adverse impact of our business and that of our Partners on the environment

• To respect our clients work/life balance and maintain balance in our own lives